Jack Usher

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Carry a message to Garcia

September 16, 2025

A Message to Garcia is a short essay published in 1899 by Elbert Hubbard. It only takes about five minutes to read.

Everyone who aspires to have a long and successful career, especially students and young people, should apply this essay’s message.

“My heart goes out to…the man who, when given a letter for Garcia, quietly takes the missive, without asking any idiotic questions, and with no lurking intention of chucking it into the nearest sewer, or of doing aught else but deliver it, never gets “laid off,” nor has to go on strike for higher wages.

Civilization is one long anxious search for just such individuals. Anything such a man asks will be granted; his kind is so rare that no employer can afford to let him go. He is wanted in every city, town, and village - in every office, shop, store and factory. The world cries out for such; he is needed, and needed badly—the man who can Carry a message to Garcia.”

It’s easy when you work at a large faceless Big Corporation to feel as if your efforts mean nothing and you are expendable. I’ve been there. And in many cases, you’re probably right.

But the truth is groups of people–employers, businesses, organizations, teams–who seriously and genuinely intend to accomplish something, who aim to make a real impact on the world, to create something new from their own blood, sweat, tears and deliver something of value to other people—they are desperate for competence.

They are all anxiously looking out for a Rowan they can persuade to join their cause. Every single endeavor relies on Rowans. Big projects and small projects, public and private, any industry. They make things happen and bring success, even though there might be ten other people who are just mailing it in. They are part of the 20% making 80% of the world go round, the ones who have massive leverage to negotiate their situation, and the ones who actually make things happen.

I read A Message to Garcia and came away hopeful. When’s the last time you heard someone say, “you know, we just have too many competent, kick-ass people on our team? I just couldn’t handle coming across yet another one.” There’s always a path or a spot for someone who brings energy and ability.


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